Made in Black Forest
PASSING ON KNOWLEDGE.. #HAS TRADITION WITH US.
Our campaign Heritage
The claim “Heritage” in our unique image campaign, highlights our connection to our Black Forest homeland and to the Pforzheim production site. We are proud of our over 118-year tradition and deeply aware of the commitment that has evolved from it.
The campaign photos were taken in St. Georgen in the Schwarzwald-Baar district and show traditional garments as valuable individual family heirlooms or from traditional garment associations. From the “Bollenhut” to the Nussbacher straw cylinder, the Hanauer costume with fur cap to the Lörracher horn cap – they all embody the history and tradition of the Black Forest.
Our “Goldmarie” represents us and the Gold City of Pforzheim, combining values, traditions and our heritage. The “Made in Black Forest” brand visually underscores our origins in the jewelry and watch industry.
Here’s a little secret: Upon closer inspection, the Black Forest isn’t actually black—it’s a deep, dark blue.
The campaign
The term “heritage” is used here to refer to the legacy. It includes all the qualities, traditions or characteristics of life that have been passed down from one generation to the next over the years.
Our traditional garments
All traditional garments are unique items that are either in the possession of families or belong to local traditional garment associations.
Waiting room poster “Made in Black Forest”
You can find suitable posters for your waiting room in our online catalog corresponding to our campaign ‘Made in Black Forest’.
If you are interested, please contact us via our contact page.